Blog Entries
Managing the Reputation of a Business Online

As a business owner, it is critical to be aware of the reviews that are taking place online by the customers that have used your products or services. This is something that must be handled frequently and by someone who knows what they are doing. It isn’t enough to just randomly check Facebook every week or two and see if anything was posted on the company page that needs attention. There are so many places for consumers to voice opinions online, there is simply no way to take this on without help from a trusted PR agency. For larger businesses, it might even be a good idea to have a professional communications staff member manage the online reputation management.

Reviews are a Big Deal

A recent study shows that 90% of consumers read online reviews before visiting a business. Online reviews are like word of mouth online, so 88% of consumers say they trust online reviews as much as a personal recommendation. Positive reviews equal customers who spend more money and add an extra level of trust. While one single negative review can have a negative impact costing a business about 30 customers.

Aside from this, gaining reviews on Google and other review sites across the web will boost the companies ranking when people do an online search for the products or services offered. This is a reason business owner frequently ask their customers to go online and leave a review or visit their social media sites and in turn leaving a review.

Getting a Handle on Reviews

Consider a subscription to online review management software which will monitor any mentions of the company across the web. Some will notify by email when reviews are posted, others simply have a dashboard or page to login to frequently and check for activity.

It is also a good idea to sign up for an online service that emails the customer and asks them to submit a review online.

Take an extra step and include a link or button on the company website and social media pages that simply says, “read my reviews” so people do just that and know there is nothing to hide.

Last, respond to reviews quickly, personally and appropriately. All reviews need to be addressed. Getting a handle on this increasingly important facet of a business will pay off and impact the bottom line.


January 2018 (1)
Recent Comments
No one has commented recently

Site Poll
Website Fund

This website is powered by Spruz